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Showing posts from March, 2023

Influencer Marketing: 90% of People are More Likely to Trust a Recommended Brand

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  Word-of-mouth marketing can help increase sales in any business. With the growth of social media, influencer marketing has become the number one criterion for brand image and increased sales.  According to Forbes, 90% of people are more likely to trust a brand that has been recommended even by a stranger.   Influencer marketing is when a company collaborates with a well-known online celebrity or a social media personality to advertise and, in turn, sell its products. This kind of marketing can help increase the company's brand image through word-of-mouth campaigns. Small businesses can affiliate with influencers online to sell their products or at least let people know about their new business.  Word-of-mouth drives $6 trillion annually in the business market and is responsible for 13% of the sales.   With the increasing social media traffic, billions of people are searching for information and going through posts related to product marketing, which has becom...

Getting Things Done to Change Business and Deal with Change

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  It is essential to initiate change in an organization so that the business gains a competitive edge, and this change begins with us. Learn more about this by reading this blog .

10 Habits of Successful Business Owners

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  Successful business owners practice good behavior that stems from their habits that enhance brain function. Here are some insights .

The Art of Spinning a Conversation: Crucial Conversations in the Workplace

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  In the workplace, whatever your role, the art of persuading someone to sell a product or provide a service requires good conversational skills . Here’s what you need to know.

Strategic Delay v/s Procrastinating: Impact on Your Work

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  Have you found yourself intentionally putting off tasks and procrastinating on other unimportant things? Psychological researchers have found that self-doubt is why people procrastinate, as they worry about the performance and expectations that come with it. Many have tried to come out of this problem by getting things done forcefully, which has helped them to come out of this habit. Most experts have shown that procrastination has had negative outcomes, especially regarding individual growth and the spirit of accountability. New research shows that delay and procrastination are different, as business people or students can delay the action because of a lack of information or self-regulatory ability. Other research shows that procrastination is not the same as laziness, as the former can be done actively, as you choose something else instead of your immediate task. Is it Strategic Delay, Or Are You Procrastinating? Strategic delay and procrastination are two different things tha...

Accountability or Responsibility: Difference and Impact

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  Taking your responsibility seriously is to be accountable and hold others responsible. Here’s how accountability has a significant role in leadership effectivity.

Accountability: A Core Value of an Organization

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  Accountability promotes responsibility among employees, which helps to ensure that everyone is doing their part to meet organizational goals and objectives. When employees know they are responsible for their actions, they are more likely to take responsibility and strive for excellence in their work. When accountability is a core value in an organization, it encourages transparency in decision-making and operations. This means that employees are more likely to communicate openly and honestly with one another, which can lead to increased trust and collaboration. Likewise, when employees are held accountable for their actions, they are more likely to take their work seriously and strive to improve their performance. This improves productivity and efficiency, benefiting the entire organization. Holding someone accountable in the workplace involves ensuring that employees or colleagues meet their obligations and perform their duties satisfactorily. Here are some ways to hold someone...