Influencer Marketing: 90% of People are More Likely to Trust a Recommended Brand
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Word-of-mouth marketing can help increase sales in any business. With the growth of social media, influencer marketing has become the number one criterion for brand image and increased sales. According to Forbes, 90% of people are more likely to trust a brand that has been recommended even by a stranger. Influencer marketing is when a company collaborates with a well-known online celebrity or a social media personality to advertise and, in turn, sell its products. This kind of marketing can help increase the company's brand image through word-of-mouth campaigns. Small businesses can affiliate with influencers online to sell their products or at least let people know about their new business. Word-of-mouth drives $6 trillion annually in the business market and is responsible for 13% of the sales. With the increasing social media traffic, billions of people are searching for information and going through posts related to product marketing, which has becom...